GoPro expands camera trade-up program to include countries in the European Union

GaryPageau ,

Send in Any Older-Generation GoPro – or Any Other Digital Camera – and Receive EUR 100 off HERO7 Black or Fusion at GoPro.com

 

SAN MATEO, Calif., May 24, 2019 /PRNewswire/ — GoPro, Inc. today announced the expansion of its camera Trade-Up program to countries in the European Union, offering the ability to trade up from any previous-generation GoPro, or any other digital camera, to experience HERO7 Black or Fusion.

Now anyone in the 28 countries included in European Union can receive EUR 100 (or the equivalent in local currency) off a new HERO7 Black or Fusion by participating in the program at GoPro.com. Returned cameras will be recycled responsibly via zero landfill and recycling method appropriate to material type.

To participate in GoPro’s Trade-Up Program, customers should visit the Trade-Up website, select the new camera of their choice, and follow the instructions to return their old GoPro or digital camera. To learn more about GoPro’s Trade-Up Program, visit https://shop.gopro.com/tradeup.

About GoPro

GoPro helps the world celebrate and share itself in immersive and exciting ways. GoPro, HERO, and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.